DAvanni's pizza and hot hoagies
All in on Minnesota, then and now
Davanni's wasn't always named Davanni's. But since opening in 1975, their "Minnesota Local" identity has never been up for debate.
Fast forward 45 years and 19 metro locations later, a desire to mark a major milestone collided with the need to meet a moment their founders could never have imagined: a global pandemic.
And so, the assignment changed. Out with creating a tactical lock-up that strictly adheres to brand guidelines. In with crafting an evergreen mark that continues to anchor campaigns amplifying Davanni's commitment to every Minnesota community it calls home.
The makings of a forever mark
SYSTEM ANCHOR
RALLY CRY
BRAND TRUTH
CATALYST
Neighbors were met with signs of unity and gratitude throughout the larger Minneapolis/St. Paul Metro.
Navigating what comes next
After both the milestone and moment had passed, Davanni's shifted its marketing focus to the business of helping its long-standing local suppliers recover from the financial ravages of COVID.
Foregoing the standard CA Aries Pro, Gotham Black was employed in the drop-pin lock-up. While Rockwell, freshly pulled from the brand archives, anchors this message of support from an old family friend.
