DAvanni's pizza and hot hoagies
All in on Minnesota, then and now
Since opening in 1975, Davanni's has grown to 19 Twin Cities locations while fiercely protecting its "Minnesota Local" identity.
When it came time to celebrate its 45th anniversary, the COVID-19 pandemic hit. The project shifted from a standard anniversary logo to an evergreen badge—one that continually celebrates Davanni's deep commitment to the local communities it serves.
The makings of a forever mark
SYSTEM ANCHOR
RALLY CRY
BRAND TRUTH
CATALYST
Neighbors were met with signs of unity and gratitude throughout the larger Minneapolis/St. Paul Metro.
Navigating what comes next
After both the milestone and moment had passed, Davanni's shifted its marketing focus to the business of helping its long-standing local suppliers recover from the financial ravages of COVID.
Foregoing the standard CA Aries Pro, Gotham Black was employed in the drop-pin lock-up. Rockwell, freshly pulled from the brand archives, anchors this message.
