Best Buy
A Holiday style guide turned Halloween nutcracker
The best gift of all? The moment you realize the 127-page, enterprise-grade style guide you engineered for Holiday also cracked the Halloween promo cross-channel question.
Doorbusters to DoorBOOsters
From a foundational set of Holiday-forward illustrations and colors emerged a fresh mix of freakily flexible Halloween assets.
We all screen for
Halloweeeee-n
Brain Candy
A bottomless bowl of brand assets awaited eager internal teams and agency partners.
26 days
ADDED ENGAGEMENT
Pulled holiday momentum forward by bridging the gap between Halloween and Black Friday with a unified seasonal narrative.
1+++
EXPANDED TOOLKIT
Gave a one-off Halloween pilot a permanent home in the brand toolkit, proving a little illustration and a lot of systemization can go a long way.
100%
EXECUTIVE APPROVAL
Successfully pitched and secured full backing for a playful, "levity-first" aesthetic that broke Best Buy's traditional retail mold.
