Best Buy
A Holiday style guide turned Halloween nutcracker
The best gift of all? The moment you realize the 127-page, enterprise-grade style guide you engineered for Holiday also cracked the Halloween promo cross-channel question.
Doorbusters to DoorBOOsters
From a foundational set of Holiday-forward illustrations and colors emerged a fresh mix of freakily flexible Halloween assets.
We all screen
for Halloweeeen
Brain Candy
A bottomless bowl of brand assets awaited eager internal teams and agency partners.
Outcome
26 DAYS
ADDED ENGAGEMENT
Pulled holiday momentum forward by bridging the gap between Halloween and Black Friday with a unified seasonal narrative.
1+++
EXPANDED TOOLKIT
Gave a one-off Halloween pilot a permanent home in the brand toolkit, proving a little illustration and a lot of systemization can go a long way.
100%
EXECUTIVE APPROVAL
Successfully pitched and secured full backing for a playful, "levity-first" aesthetic that broke Best Buy's traditional retail mold.
