FAMOUS DAVE'S BAR-B-QUE
A new cook in the kitchen
Designers stepping into the Famous Dave's brand guidelines are met with a bonafide bounty of creative possibilities, courtesy of 8 core and 14 decorative fonts, numerous graphic elements plus textures and backgrounds. And those are just for starters.
The challenge? Deciding which Famous brand ingredients achieve the perfect balance of flavor and function when differentiating their seasonal menus.

Brand consistency. Seasonal flavor.
Ingredient Formulation
Texture & Surface

TypE & ILLUSTRATION

Photo Direction

COLOR

Grit to Green
Want to move folks to a healthier option? Clever iconography with a dash of humor does a lot of heavy lifting.





Smoked and Seasoned
Celebrating the holiday without losing their signature edge.





Dave Knows Jack
The only thing better than a full-bodied whiskey is a full-bellied customer.


Tour de Flavor
Make navigating multiple new bowl options easy—and entertaining.





