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FAMOUS DAVE'S BAR-B-QUE

A new cook in the kitchen

Designers stepping into the Famous Dave's brand guidelines are met with a bonafide bounty of creative possibilities, courtesy of 8 core and 14 decorative fonts, numerous graphic elements plus textures and backgrounds. And those are just for starters.

The challenge? Deciding which Famous brand ingredients achieve the perfect balance of flavor and function when differentiating their seasonal menus.

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Brand consistency. Seasonal flavor.

Ingredient Formulation

Texture & Surface

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TypE & ILLUSTRATION

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Photo Direction

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COLOR

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Grit to Green

Want to move folks to a healthier option? Clever iconography with a dash of humor does a lot of heavy lifting.

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Smoked and Seasoned

Celebrating the holiday without losing their signature edge.

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Dave Knows Jack

The only thing better than a full-bodied whiskey is a full-bellied customer.

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Tour de Flavor

Make navigating multiple new bowl options easy—and entertaining.

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“We’ve tried different teams when Michelle and her creative partner weren’t available, and we still feel their work best understands our brand voice and design.”


SUZANNE BLOCK
Famous Dave's Senior Production Manager
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